Saturday, November 29, 2008

Vouching for a Comeback

What's white, brown, looks like lasagna, and tastes better than ice-cream itself? According to a news release, Unilever Ice Cream has reintroduced Viennetta into the U.S. as of October this year. Big shocker. And a good one. Remember the gang of hand models jousting each other for that last slice of vanilla ice-cream dessert-- the kind that's wavy all over and has little chocolate layers in the middle?


That I know of, a local Asian supermarket was one of the last places selling Viennetta instore. There's also a miniture version of Viennetta in Hong Kong where it comes in a plastic cone. I was prone to reminiscing about this dessert once every few years and could not believe it when a random search returned this news. The product was pulled from North American shelves sometime in the early 2000s, but the company has "realized" the immense popularity of this treat and decided to bring it back into stores.It's good news for ice-cream lovers in the U.S. while Canada is naturally, still waiting. Unilever Ice Cream receives suggestions for reintroducing Viennetta to Canada here.

0 comments: